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Tourism on Track to top 2012's numbers, maybe highest in last 4 years | News

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Tourism on Track to top 2012's numbers, maybe highest in last 4 years
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Tourism on Track to top 2012's numbers, maybe highest in last 4 years

Citrus County, Florida-- Citrus County’s tourist tax collections for FY 12-13 are on track to surpass last year’s collections and could be the highest seen in the last four years, the Board of County Commissioners announced Tuesday.

According to the Citrus County Visitors and Convention Bureau, the Tourist Development Tax, which is a 3 percent tax on all transient accommodations in Citrus County, has collected over $575,000 as of August 2013 – the most recent month available. That is nearly 13 percent higher than August 2012 collections.

For the last three years, the Tourist Development Council (TDC) has been chaired by County Commissioner Rebecca Bays, who according to commissioners, has made substantial changes in the operations, accountability and focus of marketing and publicity efforts.

“We are thrilled to see these numbers rising, because that means that the promotional activities and increased advertising that we are doing to promote Citrus County as a unique visitor’s destination is working,” said Bays. “Our TDC makeup has changed dramatically. We’ve been working on branding and we are very close to making some important decisions in that area. We continue to consider how we can better allocate our budget to promote local businesses, activities and benefits.”

Bays went on to say that the addition of new talent in the Convention and Visitor’s Bureau and redirection of promotional dollars is already positioning tourism to be an economic engine for the County.

“People are seeing things happen,” said Bays. “We’re gaining momentum and this report is validation that our hard work and commitment to accountability is working.”

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